Management guru and successful entrepreneur Brad Sugars is an inspiration for any aspiring entrepreneur. Not only has he successfully started up a business and made a huge empire for himself, he goes a step further in wanting to help other start-up entrepreneurs do the same.

The story of Brad Sugars is stuff of legend - he is the founder, Chairman and CEO of ActionCOACH, the premier business coaching company in the world. He has created a global franchise in less than ten years that has been widely acknowledged and awarded as amongst the largest and fastest growing worldwide.

It all began very early - back in Australia, a young, inquisitive Brad, always seeing great opportunities, fixing problems, trying to attain measurable and desirable results. By the university years, his entrepreneurial bent had him starting up several successful small ventures and getting his first taste of business. His success made him more sought after and his suggestions and strategies helped to make a success of all types of different businesses.

By this time, his popularity began to spread and he was asked to share his deep business understanding with the corporate community through seminars and speaking opportunities. Business owners and executives alike benefited greatly through Brad Sugars expertise and knowledge. As his reputation spread farther, the opening of a great consulting career looked likely for Brad.

Business owners were eager to have Brad come in to consult for their businesses. He became known as the 'Turnaround Kid', due to his ability to make a business prosper and in reference to his surprising youth. However, his direct approach and simple, understandable strategies that made him so highly respected and effective as a business advisor, led him a different way.

Brad Sugars realized that to make the maximum impact, consulting was not the way to go. What he needed was something bigger, something direct and implementable by many different businesses. He decided that what was needed was not consulting, it was coaching. Business coaching would be the future to helping businesses effectively, consistently and completely

By now, the level of interest in his services was far too great for him to even be able to work on most of the projects due to time constraint. Yet he wanted to be able to reach out to as many businesses as possible and share the wealth of his expertise. At this point, in 1993, ActionCOACH business coaching was born.

In less than five years, Brad Sugars began to realize that the demand for the service so widely outstripped supply that the time had come to branch out further. To deliver to other businesses in other parts of the world was he was doing for those in his own home Australia, he created a system that would allow for the continuance of excellence in business coaching through a franchise model.